Origin Story

A relationship and marriage educator/coach, an industrial/organizational psychologist, and an innovator/entrepreneur met in 2017.

The collaboration started as an online premarital service opportunity that turned into an online relationship dating site opportunity that morphed into other projects.

In-depth work began to develop common language and understanding around the topic of character and character qualities.

Our focus turned into creating a CharacterYAQ card game for couples and families that can be customized for organizations, educational institutions, and workplaces.

Then we integrated our character content and science-based relationship tools into a book for couples (Couple Vitality).

We have expanded into offering workshops, psychometric assessments, and professional relationship and workplace advisory services.

We are creating a blended learning experience to make your world a better place—backed by seasoned professionals.

Founding YAQologists

Susanne M. Alexander is a Relationship and Marriage Educator and Coach, character specialist, and author with Marriage Transformation, and she can be found at www.marriagetransformation.com. Susanne focuses on character-based relationships with individual and couples.

W. Grant Peirce IV is an Industrial and Organizational Psychologist with 25 years of experience helping individuals and organizations assess and develop their characters and consciously decide to achieve true and sustainable success. He created the Character Foundation Assessment and can be found at www.peircegroup.com. Grant focuses on character-based solutions for individuals and organizations.

Johann S. Wong, CFA focuses on fostering cultures of sustainable innovation. He does this by innovating whole capital, and integrating financial, human, intellectual, social, and soulful capital in the CSR, DEI, ESG, SDG realms and .com, .edu, .gov, .org & .me sectors. He can be found at www.joulewatt.com.

All of the YAQologists above are trained and certified to deliver the CharacterYAQ Foundations Assessment, developed by Peirce Group, for our solutions.